Yesterday, Klout released their new scoring model, which they said would decrease some klout scores while keeping many of them the same or increased.
Read more about klout’s new scoring model here.
Since then, you may have noticed many people complaining about how their influence has decreased and their score is now lower. I have also saw a post stating that they ‘were told by klout that they could no longer talk to those with lower klout scores then their own, or it would lower their score.’ No one knows exactly how the klout score is calculated (certainly not me) but it DOES NOT MATTER.
- It’s not about klout, it’s about influence – If you truly influence people, YOU don’t need a klout score to know this. If your score goes down and you don’t agree – then *gasp* klout may be wrong!!!
- If you are influential, you don’t have to tell others, they already know
- If you believe that in order to be MORE influential you need to eliminate talking to some people, then you perhaps should seek another line of work
- It’s ultimately about the ROI or MOO (movement of others)- If others spread your message online (or OFFline, which klout has no clue about) and you change or reinforce other’s opinions, behaviors or buying habits, that is the goal of “social” and really all media.Ultimately being an influencer is more about understanding who you are and whether you are providing timely, relevant, informational and personable content to others. Being a quote machine that garners 150 retweets or facebook shares per day does not make you influential about anything. Don’t fall prey to the WWGD (What Would @GuyKawasaki Do) principle. Just because someone floods the stream with content, doesn’t mean they genuinely have a passion for the post that interested you. As my grandmother says, “Even a blind cow can find the side of the barn once in a while.” If you keep these principles in mind, and your klout score goes up, then klout is perhaps a good measure of your influence.
Did the fact that my klout score is higher or lower than yours influence you? Or was it the relevance of this article? Point me. Thoughts?
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