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It’s About Influence, not Your Klout

October 27, 2011 by Shawn Add a Comment (2 Comments)
klout

Yesterday, Klout released their new scoring model, which they said would decrease some klout scores while keeping many of them the same or increased.

Read more about klout’s new scoring model here.

Since then, you may have noticed many people complaining about how their influence has decreased and their score is now lower. I have also saw a post stating that they ‘were told by klout that they could no longer talk to those with lower klout scores then their own, or it would lower their score.’ No one knows exactly how the klout score is calculated (certainly not me) but it DOES NOT MATTER.

  1. It’s not about klout, it’s about influence – If you truly influence people, YOU don’t need a klout score to know this. If your score goes down and you don’t agree – then *gasp* klout may be wrong!!!
  2. If you are influential, you don’t have to tell others, they already know
  3. If you believe that in order to be MORE influential you need to eliminate talking to some people, then you perhaps should seek another line of work
  4. It’s ultimately about the ROI or MOO (movement of others)- If others spread your message online (or OFFline, which klout has no clue about) and you change or reinforce other’s opinions, behaviors or buying habits, that is the goal of “social” and really all media.Ultimately being an influencer is more about understanding who you are and whether you are providing timely, relevant, informational and personable content to others. Being a quote machine that garners 150 retweets or facebook shares per day does not make you influential about anything. Don’t fall prey to the WWGD (What Would @GuyKawasaki Do) principle. Just because someone floods the stream with content, doesn’t mean they genuinely have a passion for the post that interested you. As my grandmother says, “Even a blind cow can find the side of the barn once in a while.” If you keep these principles in mind, and your klout score goes up, then klout is perhaps a good measure of your influence.

    Did the fact that my klout score is higher or lower than yours influence you? Or was it the relevance of this article? Point me. Thoughts?

Filed Under: Marketing, Social Media & Tech Tagged With: , , , ,

iOS 5 – New Camera and Photo Features

October 18, 2011 by Shawn Add a Comment
camera

The camera button appears at the bottom right of the screen

As a user of the new Apple iOS 5 (currently running on my iPhone 4), I have been discovering and using the various features and functions. One that catches my eye to start is a feature I have long bemoaned the absence of – the ability to take a photo from the lock screen rather than having to unlock the phone and open the camera app.

Also improved:

- Quicker physical shutter release

- The ability to use the volume button (hard button) to snap pictures, which makes self-pics much easier, especially if you need the flash.

- Focus lock feature (AE/AF). This lets you lock the exposure (AE) and the focus (AF) of your image. Tap on what you want to focus on or what you want the iPhone camera to use to determine the proper exposure. Tap and hold to turn on the AE/AF feature.

- If you select HDR as your photo choice, you may choose in the Settings to not save the non-HDR version of photos (no more double photos in your album or stream)

- You may now perform limited editing functions directly from the iPhone. From the photo, select “Edit” in the upper right corner and you have the ability to change 1) the orientation of the photo 2) use an auto-enhance feature 3) tap and selectively remove red-eye and 4) crop photos.

- For Twitter enthusiasts (like me), Apple has finally added the Tweet option to the Share options (accessed by the arrow when viewing the photo). Now you can compose and send a tweet directly from your photo!

- Finally for those who have the iPhone 4S (me too soon hopefully), the camera has been bumped from 5 megapixels in the iPhone 4 to 8 megapixels in the 4S. Once I get the 4S, I will post some comparative pictures between the two.

Filed Under: Social Media & Tech Tagged With: , , ,